- Embroidered Starter logos - Starter Heritage label to rear pocket - 2 x welt pockets / single rear pocket - Main: 100% french terry (Brushed) 520GSM - Colour: Grey Marle - Style: STWFOUNDTRSHABOUT STARTERStarter is back and better than ever! A premium athletic brand established in 1971. Starter pioneered the fusion of sports and clothing with popular culture by forging partnerships with the major pro basketball. football. baseball. hockey. and college leagues. Curated products designed for the player. the fan and Starter in everyone.